Promote the business sponsorship of the World Championship Snooker in Sheffield through innovative PR and station engagement.
For the first time ever, a full sized snooker table was installed at a U.K. train station and former world champions John Parrott and Willie Thorne provided exhibition matches and customer coaching throughout the day.
Local youth groups were invited to attend and receive top tips and play against legends of the sport.
The event was covered by print and broadcast media and both celebrities used their interviews to promote specially discounted train travel between Manchester and Sheffield.
The event enabled the distribution of rail ticket leaflets and promotions and travel on board trains increased in the period of the championships compared to previous years.