TRAVEL DEMAND MANAGEMENT
Project manage Manchester's biggest ever event day (2016) with 250,000 customers travelling on the network to attend the Rugby World Cup, the Rugby League Grand Final and World Championship boxing.
Managed a team of twenty colleagues for the transport planning and customer information including the co-ordinated of tram, bus, road and rail operations as well as detailed liaison with emergency services, the council, venues and event organisers.
The event day was a huge success and the positive measure and objective of no negative headlines was achieved.
Manchester delivered and cemented a world class city capable of hosting multi large scale events.
The event plan and process is now adopted as best practice and continually used in further large scale events.
A video of the day can be seen here
Improve customer information and encourage behaviour change during planned and none planned events affecting the transport network.
Provide information in an accessible and engaging manner by issuing press releases, providing spokespeople for interview, developing maps and graphics and using video content to encourage users to re-time, re-mode, re-route and reduce journeys .
Dedicated event web pages have been developed that provide bespoke modal information and tailored advice and social media (including paid for) is used to drive traffic and engagement to the website.
Additionally and successfully, venue and event channels have been used to communicate more directly with attendees and fans.
Where necessary travel advice has been provided in foreign languages and via sign language.
Proactive approach to content creation is adopted to allow key messages to be honed and passed to media rather than just reacting to requests for interview and comment.
Successful and impactful communications delivered against large scale events such as the Great Britain Olympic home coming parade, Somme 100 celebrations, sporting events such as the Manchester 10k and UEFA Champions League fixtures, industrial action affecting rail services and significant road improvement schemes.
Proudly led the communications response to the terrible Manchester Arena terrorist attack and the subsequent big weekend of defiance events including the One Love tribute concert.
Provide customer information to support event goers and background network users with the best travel advice for the European Championships held in Glasgow in the summer of 2018.
Working with event transport manager, local authorities and operators to assess and understood the pressures on the network on a day by day and event by event basis and drafted customer travel information to get spectators to events and keep Glasgow moving.
Utilised event social media channels to push out information in the lead up to event days and throughout the championships themselves.
Worked closely with designers to produce supporting on brand graphics and maps.
Developed a bespoke communications plan to address the busiest day of the championships, identifying enhanced engagement and communications tactics.
Issued hundreds of social media messages that reached tens of thousands of recipients meaning that the championships successfully passed with no transport issues and no criticism of not knowing events were happening.