ISSUE:
Transform internal management conferences from death by powerpoint to engagement and inspiration.
SOLUTION:
Changed the traditional approach and mindset of senior leaders in the business by drafting a business case to increase event budget to improve the professionality and visual appeal of the annual conference.
Successfully worked with set designers and creative agencies to dress venues and present more engaging environments.
Transformed content from dull presentations by one or two individuals to a more interactive and comprehensive agenda with expert presenters from across the business, an increased variety of bespoke workshops, exhibitions and marketstalls and colleague first testing on things like onboard catering products.
Immensely proud to uniquely invite a series of customers to speak at the internal conference to present their view of the service received and cover areas such as accessibility, ,marketing and customer retention.
IMPACT:
Internal conferences were flipped from a top down approach to ones driven by colleague content and interest. Event and engagement scores rocketed and wider understanding of the whole business was achieved. The legacy has been no return to death by powerpoint and a aspiration to continually improve the event each year.